Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

  • To compare the efficacy of her ad text creative with that of other ads
  • To understand the network performance of her website
  • To judge the popularity of her website compared to others
  • To identify opportunities to improve campaign performance

The correct answer is: To identify opportunities to improve campaign performance

Clara is optimizing her company’s Google Search campaign.

Clara is an advertising director who’s tasked with optimizing her company’s Google Search campaign. Clara can use the optimization score to benefit her campaign. She can identify opportunities to improve campaign performance. Optimization score looks across key aspects of your campaigns to identify opportunities for improvement. Optimization score runs an algorithm that looks across key aspects of your accounts, including statistics, settings, and industry trends, to determine whether your campaigns are fully optimized.

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