Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

  • To compare the efficacy of her ad text creative with that of other ads
  • To judge the popularity of her website compared to others
  • To understand the network performance of her website
  • To find how close her campaign is from potential ideal results

The correct answer is :

  • To find how close her campaign is from potential ideal results

Clara can use the optimization score to benefit her campaign by finding how close her campaign is from potential ideal results.

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