Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text might improve Charlie’s eCTR.

  • Decreasing the bid for the ad
  • Improving the speed of his website
  • Cloning the ad multiple times
  • Including keywords in his ad text

The correct answer is: Including keywords in his ad text

Expected clickthrough rate (eCTR) predicts whether your keyword is likely to lead to an ad click. Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Including keywords in his ad text might improve Charlie’s eCTR. Include relevant search terms that are related to your business, in your ad copy can help make your ad more resonant for users.

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