Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

  • Watching an online video about South America.
  • Researching South American holiday destinations online.
  • Looking up passport rules for South America.
  • Browsing an adventure activities website.

The correct answer is:

  • Researching South American holiday destinations online.

Carlton’s company will reach to potential customers through Google Search ads by researching South American holiday destinations online.

Researching South American holiday destinations online will lead potential customers to Carlton’s company through Google Search ads.

Because this is how Search Ads work. Your ads can appear with Google search results when your keywords are relevant to a user’s search.

So, if you’d like to show ads on Google.com to get more visitors to your website, you should choose a Search Network campaign.

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