Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

  • Phrase
  • Exact
  • Broad-match modifier
  • Broad

The correct answer is: Broad

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Broad match keyword type would help Barbara reach the most search queries that potential clients are using.

Broad match is a default match type. Broad match shows ads if a keyword (or any variations like misspellings, synonyms, or related searches) are included in a user’s search terms.

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