Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?

  • Highlight key information and unique selling points of a business
  • Provide potential customers with the ability to call a business directly from an ad
  • Allow users to navigate to specific pages directly from an ad
  • Give potential customers the ability to contact a business via a text message

The correct answer is :

  • Highlight key information and unique selling points of a business

Marketer might be using callout extensions for Highlight key information and unique selling points of a business.

If you are learning about Google Ads Search and wants to know why a marketer might use callout extensions. callout extension is beneficial Highlight key information and unique selling points of a business.

Callout extensions are short, specific (25-character) snippets of text. They can be used to highlight information about value-adding attributes of the business, products, or services.

Boosts engagement: In our tests, this added information drove a ~10% increase in CTR. Callout extensions are a powerful way to highlight value-added attributes about a particular product or service.

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