As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

  • Unlimited number of characters in each
  • Up to 10 characters in each
  • Up to 10 characters in one and 5 in another, for a total of 15
  • Up to 15 characters in each

The correct answer is :

  • Up to 15 characters in each

The total characters are up to 15 characters in each, Jared can be used in the optional paths to increase clicks & conversions.

Jared can add two optional path fields to his display URL. Each field can hold up to 15 characters in this optional path. This feature gives users an idea of the content they’ll see upon clicking your ad. For example: If your final URL is example[dot]com/store/us/newmountainbikes, you might want your path text to be “Mountain-Bikes” so your ad’s display URL would be example[dot]com/Mountain-Bikes

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