- Account executives
- Company sales figures
- User-generated scenarios
- Industry data
- Campaign settings
The correct answers are: Campaign settings and Industry data
An algorithm that looks across key aspects of your accounts calculates your Google Search Ads optimization score. This score helps give you recommendations on how to optimize your Search Ads campaigns. Campaign settings and Industry data are the two data sources that are used to calculate optimization recommendations.
Optimization score runs an algorithm that looks across key aspects of your accounts, including statistics, settings, and industry trends, to determine whether your campaigns are fully optimized. When optimization potential is detected, the system provides recommendations to close the gap.