After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

  • The campaign’s budget needs to be raised by 22% to be fully optimized.
  • The campaign could be improved by 78% if the listed recommendations are followed.
  • Her campaign is being outperformed by 78% of businesses like hers.
  • 22% of the revenue she allocates to her campaign is being used in the wrong areas.

The correct answer is:

  • The campaign could be improved by 78% if the listed recommendations are followed.

Meredith checks her Google ads recommendation page that implies the campaign could be improved by 78% if the listed recommendations are followed.

It tells Meredith that there is room for 78% improvement. Optimization score looks across key aspects of her campaigns to identify opportunities for improvement. Apply these recommendations to get the best results for advertising budget.

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