Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

  • These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer – Search
  • These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube – Universal App
  • These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results – Shopping
  • These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network – Video

Google Ads campaign types

Advertising with Google Ads starts with creating a campaign based on your business objectives. Each campaign type determines where your ads appear and the format in which those ads are displayed. Look at how different campaign types — Search, Display, Video, Shopping, and App — can support your business objectives.

Search

Search ads appear next to Google search results and on other Google partner sites, like YouTube, when people look for businesses like yours. With a Search campaign, you can make sure potential customers notice your brand, consider your products, and take action.

Shopping

Shopping ads appear on Google Shopping next to search results and near text and responsive ads. Shopping ads promote your products by giving consumers detailed information about what you’re selling before they even select your ad.

Video

With Video ads, you can reach the right audience at scale and capture their attention. Show your ads on their own or within other streaming video content on YouTube and across Google’s network of websites and apps. They engage customers in different ways, like showing ads before their favorite music video or while they’re researching an upcoming purchase.

App

With an App campaign, you can increase engagement, app installs, and even in-app actions, like signing up for a newsletter or ordering a product.

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