A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?

  • In-Market Audience
  • Detailed Demographics
  • Similar Audiences for Search
  • Affinity Audience

The correct answer is: Affinity Audience

A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps.

The affinity audience solution would be best to reach this individual on Google.com.

Affinity audience are those who’re passionate about particular subject and their habits and interests consist of that subject. With affinity audiences, you can reach people based on a holistic picture of their lifestyles, passions, and habits

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