- Faster loading landing pages
- Attractive video assets
- Dynamic video insertion
- Better ad quality
- More qualified leads
The correct answers are: Better ad quality and More qualified leads
Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. The two other benefits that search ad extensions can contribute to performance are Better ad quality and More qualified leads.
Giving users relevant information upfront often translates into more qualified leads. Because users know what to expect when they arrive on your website, they’re more likely to fulfill the action fostered by the ad. Ad formats will impact Ad Rank. When calculating the expected impact of formats, we look at factors such as relevance, clickthrough rate, and prominence of the ad format.