Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

  • So that spend is not reallocated between two different marketing objectives
  • To avoid any potential keyword duplicates between different marketing objectives
  • So that seasonal trends can be better identified for each individual marketing objective
  • To prevent campaigns from becoming “Limited by Budget”

The correct answer is :

  • So that spend is not reallocated between two different marketing objectives

Campaigns should with different marketing objectives be separated into different Performance Planner plans So that spend is not reallocated.

Don’t add all brand and generic campaigns into the same plan. That’s because different campaigns often have different marketing objectives. Incremental conversions are achieved by creating separate plans for each marketing objective.

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