What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

  • A / B testing
  • Google Ads are updated automatically
  • Click-through rate averages require planning
  • Auctions fluctuate all the time

The correct answer is :

  • Auctions fluctuate all the time

The reasons that an advertiser should consider using Performance Planner on a monthly basis to Auctions fluctuate all the time.

Seasonality, fluctuating auctions, and competitors mean that Google Ads campaigns should be planned and optimized on at least a monthly basis.

Using Performance Planner every month lets you optimize your budgets and bids so you can drive more conversions for the same investment.

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