What is a valid recommendation that the Performance Planner can provide?

  • Create alternative versions of best performing ad variations
  • Apply specific bid adjustments to device and location targeting
  • Add a themed group of negative keywords
  • Set a specific target CPA (cost-per-acquisition)

The correct answer is :

  • Set a specific target CPA (cost-per-acquisition)

The valid recommendation that the Performance Planner can provide by setting the specific target CPA ( Cost-Per-Acquisition).

Once you use Performance Planner to create a plan with the target date, campaigns, budget, target conversion volume, and target cost-per-acquisition (CPA) for upcoming periods, the tool will provide one of the recommendations below.

1. Search Target CPA or Target return on ad spend (ROAS) campaigns

2. Search Manual cost-per-click (CPC) or Enhanced CPC campaigns

3. Search Maximize Clicks or Maximize Conversions campaigns

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