Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

  • Conversion-focused bidding
  • Revenue-focused bidding
  • Consideration-focused bidding
  • Awareness-based bidding

The correct answer is :

  • Revenue-focused bidding

Viktor must choose the revenue-focused bidding strategy to use target return on ad spend (ROAS) as his automated bidding strategy.

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