Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

  • Demographic targeting
  • In-Market audiences
  • Similar Audiences
  • Custom Affinity audiences

The correct answer is :

  • In-Market audiences

Steve tries to reach In-Market audiences by using the Google Display Ads to reach new customers who are looking to purchase products similar to his.

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