Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

  • Enhanced cost-per-click (eCPC)
  • Target impression share
  • Maximize clicks
  • Target return on ad spend (Target ROAS)

The automated bidding strategy would be best for Priya’s campaign is Maximize clicks to spend on her campaign and as many potential customers as possible to her website.

Maximize clicks bidding strategy would be best for Priya’s campaign. Because this automated bid strategy sets your bids to help get as many clicks as possible within your budget. Priya needs to drive as many potential customers as possible to her website.

She can also set a cap on bids when using a Maximize clicks bid strategy. It lets her control the maximum amount she’s willing to pay for each click.

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