- Enhanced CPC (cost-per-click)
- Cost per engagement
- Target ROAS (return on ad spend)
- Target CPA (cost per acquisition)
- Viewable CPM (cost-per-thousand impressions)
The bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids are Target CPA and Target ROAS to relying on Smart Display campaigns to help and generating with Google Display Ads.