Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

  • Similar Audiences
  • Affinity audiences
  • Dynamic remarketing
  • Demographic targeting

The correct answer is :

  • Affinity audiences

Olivia should choose the Affinity audiences option in order to achieve her marketing goal and create awareness around it.

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