How is using non-last-click attribution conversions useful for Performance Planner forecasts?

  • To find growth opportunities regarding device targeting
  • To allocate budgets that drive incremental conversions
  • To take advantage of seasonal trends throughout the year
  • To identify the most profitable location targeting

The Performance Planner forecasts is useful for allocate budgets that drive incremental conversions for using non-last-click attribution conversions.

Non-last-click attribution conversions useful for Performance Planner forecasts To allocate budgets that drive incremental conversions.

Performance Planner forecasts for conversion types that are activated for the Include in Conversions setting in the Conversions column. To allocate budgets that drive incremental conversions, include non-last click attribution conversions in the Include in Conversions column.

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