Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

  • Remarketing
  • In-Market audiences
  • Affinity Audiences
  • Similar Audiences

The correct answer is :

  • Remarketing

Gavin must opt remarketing option to create Google Display Ads campaign designed to drive sales on his website & to reach potential customers.

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