Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

  • Build awareness
  • Influence consideration
  • Drive action
  • Increase sales

The correct answer is :

  • Influence consideration

Frank should choose the influence consideration for creating his Display campaign to engage with users who are researching scuba-diving lessons.

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