Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

  • Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time
  • Depth of signals used and cross-analysis – Integrates a large variety of signals and considers new ones to evaluate user intent
  • Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction
  • Machine learning – Alleviates the strain on marketing resources by automating more manual tasks

Google Ads automated bidding is the best solution to efficiently account for all available signals to help improve performance. You can implement a Google Ads automated bidding strategy to get the benefits of auction-time bidding while still using a third-party management solution. Francis tries to explain to his boss the benefits of using automated bidding. These are the aspects of automated bidding with the benefits they serve.

Machine learning

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. This takes much of the heavy lifting and guesswork out of setting bids, so you can meet your performance goals more efficiently and accurately.

Auction-time bidding

Our bidding algorithms tailor bids to each user’s unique context, using relevant signals present at auction time. This is a unique capability in the market, as it allows for bid differentiation, with a high degree of precision based on the conversion opportunity of each auction.

Time saved

Cross-referencing audience data with context to establish intent and set the appropriate bid is a complex and time-consuming task. Automation offers a way to alleviate this strain on marketing resources.

Depth of signals used and cross analysis

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