Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective? DISP

Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective? DISP

  • He wants to create dynamic call-only ads to reach specific audiences.
  • He wants to get his newest product in front of as many people as possible.
  • He wants to engage users who intend to purchase his products and are actively researching them.
  • He wants to use Google’s automation technology to grow direct sales of his products.

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