Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?

  • He wants to engage with users who intend to purchase his products and are actively researching them.
  • He wants to get his Display Ads in front of as many people as possible.
  • He wants to generate dynamic ads to reach specific audiences.
  • He wants to leverage Google’s automation technology to drive direct sales of his products.

The correct answer is :

  • He wants to get his Display Ads in front of as many people as possible.

Colin would choose “Build awareness” as his marketing objective to get his Display Ads in front of as many people as possible.

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