A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

  • An awareness-based bidding strategy
  • A revenue-focused bidding strategy
  • A conversion-focused bidding strategy
  • A consideration-focused bidding strategy

The correct answer is :

  • A revenue-focused bidding strategy

A marketer must opt for the revenue-focused bidding strategy in order to get a specific return for his ad spend on his campaigns.

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