Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

  • Affinity Audiences
  • In-Market audiences
  • Custom Affinity audiences
  • Demographic retargeting

The correct answer is :

  • In-Market audiences

Robert manages his website to sell the sports items by using the In – Market Audience option to influence the potential customer.

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