Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance. Select All Correct Responses

Assess which audience targeting is performing best and double down Don’t make changes until the campaign has been running for at least six months Remove poorly performing creative and test out new creative Turn on automated bidding Hiroko can optimize her search campaign by assessing the audience targeting, Ads and…

A company that designs coffee mugs wants to see which of their video creatives makes viewers remember their brand best. Which of the following Google tool can they use to find out?

Ad recall Brand favorability Brand Lift Conversion Lift Brand Lift is a Google product that can measure the direct impact your YouTube ads are having on perceptions and behaviors throughout the consumer journey. Within a matter of days, Brand Lift gives you continuous insight into how your ads are impacting…

Which two of the following statements are true about Attribution reports? Select All Correct Responses

App conversions and store visits are included in Attribution reports App conversions and store visits are not included in Attribution reports Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting Attribution reports can help you evaluate and optimize performance after you’ve changed your…

Which three of the following actions can improve your conversion rate? Select All Correct Responses

Don’t use negative keywords Use negative keywords to further refine audience traffic Use specific keywords for better conversion rates Use the Search Terms report to reach the right customers Once you’re able to measure your conversions, you can then focus on improving your conversion rate. Use specific keywords for better…

What can be used to customize how the data is tracked in the Conversions column?

Auction Insights report Custom tables Include in Conversions setting Modify Columns setting You can choose which conversions to optimize for by checking the Include in Conversions setting for your sales conversion action and unchecking that setting for the shopping cart conversion action. Now, your automated bid strategy will only optimize…

For video campaigns, the last impression of a video ad will get credit for the view-through conversion

True False Google Ads gives conversion credit to the time of the last impression made by the customer before they clicked on the ad. For example, let’s say Nitin clicked on a Video ad for your Gimbal on February 11 and purchased those shoes on February 18. Google Ads would…