Match the following objectives with the correct description.

Marketing Objectives – Marketing goals that support the business objectives such as building awareness Campaign Metrics – These are the individual metrics you use to measure the success of your media objectives Business Objective – A broad top-level goal of your company. This goal typically focuses on increasing revenue, profit…

Match each of the following conversion metrics that you can use to view conversion data with the correct description.

Cost per conversion (Cost/conv.) – Tells you how much, on average, each of your conversions cost. It’s calculated by dividing your total cost by the number in your “Conversions” column . Cost per Conversion (Cost/Conv.) gives you an average of how much your conversions have cost. Cost/conv. = total cost…

Which three of the following are good measurement habits for any individual or company? Select All Correct Responses

Bring data to all of your meetings Encourage learning from failure Run tests continuously Look at data only every month or so Bring data to all your meetings — this is key. Data needs to be at the center of every decision made. Encourage learning from failure. Failure has a…

A candle company is writing copy for a new Display ad. They want to use it to influence consideration for their product. What should they do with their creative?

Focus on a specific offer or a product (upsell) Focus on brand attributes or product value proposition Focus on story-telling around the brand Include an implicit or explicit call-to-action (Buy Now, Buy Here, Shop Here, etc.) Depending on the creative content of your ads and the format you use, most…

Match each stage of the customer journey with an associated marketing objective.

Consideration – Brand favorability Purchase – Average order size Awareness – Brand recall Loyalty – Customer referrals Consideration objective consists brand favorability, brand preference, brand association, brand liking, purchase intent. Purchase objective consists new customers, transactions, average order size, return on investment, return on ad spend, cost of sales, cost…

Which two of the following conversion tracking options are available when setting up in-app conversion tracking? Select All Correct Responses

Facebook Firebase Google Play iTunes Firebase and Google Play are the two conversion tracking options available when setting up in-app conversion tracking. Using Firebase you can import conversions without needing to add any code to enable automatically collected events, such as how many “first opens,” session starts, or in-app purchases…