Which marketer would be an ideal client for TrueView for action?

A marketer who wants to use custom intent audiences to deliver a customizable andconsistent call-to-action, driving clicks and website actions. A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding. A company that uses Target ROAS (return on ad spend)…

What are the three key reasons advertisers choose YouTube to help buildtheir brands?

YouTube has the fastest load times on any device, built-in developer tools, andguaranteed conversion costs. YouTube has the most engaged audience, is powered by Google data and tools, and deliversproven results. YouTube has the lowest overall click costs, the widest range of third party tools, and standardizedautomation. YouTube has the…

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

Machine learning to scale Surveys to validate results Signals to understand audience characteristics Emails to sign users up The correct answer is: Emails to sign users up Ramone should tell her client that sending Email to sign user up is not the step Google uses to build an Affinity Audience…

Which TrueView ad format is billed by CPA?

TrueView for reach TrueView for action TrueView discovery TrueView in-stream The correct answer is: TrueView for action TrueView for action are billed by CPA (Cost per acquisition). TrueView for action ads are skippable in-stream ads that drive website actions, and are bought on target CPA.

Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention?

Free Google credits Cross-device reach Lower budget cap The correct answer is: Cross-device reach The other benefit that Mira should mentioned while explaining to her new client about YouTube is “Cross-Device Reach”. Google recognizes when users move between devices, guaranteeing a holistic picture of their actions and intent.

Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)

Live-action auctions YouTube on TV screens Mobile live streaming VR 360 Game-console emulation The correct answers are: YouTube on TV screens Mobile live streaming YouTube is committed to enabling users to discover more content that’s relevant for them. Here are the two next generation efforts in this area. YouTube on…

Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign?

Consumer Direct and New audiences General Purchase and Return audiences Customer Match and Similar Audiences Ideal Candidate and CRM audiences The correct answer is: Customer Match and Similar Audiences Customer Match and Similar Audiences – Consumers that you have CRM data for Re-engage existing customers, find new users, or develop…

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

The follow-up storytelling method The tease, amplify, echo method The direct-shot storytelling method The answer/user/question method The correct answer is: The follow-up storytelling method The follow-up storytelling method: Viewers are served one longer piece of creative, followed by shorter ads reminding them what they watched. In the follow-up storytelling method,…