Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

Use bright colors and loud noises to capture attention in the first five seconds. Hire a professional writer to craft the scripts for your YouTube campaigns. Front-load the story arc by opening the ad with impact and grabbing their attention. Invest in high-end camera systems to shoot video ad segments.…

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) Select All Correct Responses

Music preference Home ownership status Household income Past purchases Device type The correct answers are: Home ownership status Household income The two quantifiable characteristics that matter to the client are Household income and Homeownership status. Detailed Demographics allows you to connect with consumers who are more likely to be influenced…

Which statement is true about non-skippable in-stream ads?

Non-skippable in-stream ads are available on YouTube and Google Maps. Non-skippable in-stream ads are six-second ads that show before a video. Non-skippable in-stream ads complement TV campaigns and incremental reach./Non-skippable in-stream ads are available in auction or as a reservation buy. Non-skippable in-stream ads are bought on target CPM through…

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

Similar Audiences Customer Match audience Custom Intent audience Remarketing via Google Tags The correct answer is: Similar Audiences Similar Audiences would be the ideal first-party data audience solution for Jasmine’s client who is looking for the solution that lets them find new customers who share characteristics with their existing ones.