Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

Google Play and Display Pack 360 Google Lens and Search & Display Google Ads and Display & Video 360 Google Drive and YouTube Premium The correct answer is: Google Ads and Display & Video 360 Janine should upload customer information, such as e-mail addresses via Google Ads and Display &…

How does an advertiser benefit from using Google Trends?

Google Trends can plan an ad campaign by trendspotting and nowcasting. Google Trends can browse case studies showing how past ad campaigns have succeeded. Google Trends can discover the top questions their target audience is asking. Google Trends can validate an idea by asking the audience directly. The correct answer…

Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

Advertisers looking to expand their non-brand search campaigns. Advertisers using conversion tracking in their video campaigns. Advertisers labeled enterprise with budgets that exceed $100,000. Advertisers who want improvement without installing conversion tags. Advertisers with only video campaigns and a budget of at least $500. The correct answers are: Advertisers looking…

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?

Life Events audience Customer Match audience Buy Habits audience New Changes audience The correct answer is: Life Events audience Life Events audiences lets you target Consumers at important transition points in their lives. Buying home comes under the life event. Hiro should recommend targeting Life events audience to his construction…

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach.What can Aaron tell the client about ad relevance on YouTube to change his mind?

Viewers pay three times more attention to relevant ads than those aimed at generic audiences. Viewers served relevant ads were five times more likely to write an online review of the business. Viewers seeing relevant ads had larger transactions on average than those served generic ads. Viewers can remember relevant…

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

TrueView discovery ads TrueView for reach ads TrueView outstream ads TrueView for action ads The correct answer is: TrueView for action ads TrueView for action ads formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase. Drive online actions with YouTube.Find your…