You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

Highlighting product uniqueness. Improving the navigation of the landing page. Adding more negative keywords. Focusing on connecting to a wider audience. The Correct Answer is: Adding more negative keywords. The Ad relevance of a particular set of keywords can be improved by adding more negative keywords. So it will start…

Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

Users may be misspelling his keywords. He hasn’t supplied a link for the ad. He has too much information listed in his ad extensions. His bid for the ad is too low. The Correct Answer is: His bid for the ad is too low. The likely reason for Michael’s ad…