Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns? DISP

Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns? DISP She wants the same level of…

Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective? DISP

Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective? DISP He wants to create dynamic call-only ads to reach specific audiences. He wants…

New A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users? DISP

New A company that produces sporting equipment for senior citizens would like to use Google Display ads to reach new customers. Their product line gears toward people, with or without an identified interest in sports, over the age of 65. Which option can best help them reach these users? DISP…

Smart Display campaigns use full automation to optimize and automate nearly allaspects of your Display campaigns. All you have to do is provide a few inputs.What can a user input in a Smart Display campaign?

Smart Display campaigns use full automation to optimize and automate nearly allaspects of your Display campaigns. All you have to do is provide a few inputs.What can a user input in a Smart Display campaign? A maximum conversion number All channels they wish to target Keyword bids and modifier The…

Millie is managing a Google Ads campaign for a new client who’s tracking all importantactions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

Millie is managing a Google Ads campaign for a new client who’s tracking all importantactions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client? Consideration-focused bidding Awareness-based bidding Revenue-focused bidding Conversion-focused bidding

Kevin has a large collection of images and videos available for use but not a lot of timeto design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time?

Kevin has a large collection of images and videos available for use but not a lot of timeto design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time? Image ads Uploaded ads AMPHTML ad Responsive display ads

Gavin is creating a Google Display ads campaign to help grow sales for his onlineclothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?

Gavin is creating a Google Display ads campaign to help grow sales for his onlineclothing store. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals? Affinity Audiences Similar Audiences In-Market audiences Remarketing