Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns.What’s one automation model that Smart Display campaigns provides that might help Mike?

Automated ad language translation Automated targeting Automated video production Automated rule generation The correct answer is : Automated targeting The Smart Display campaigns that might help Mike by getting automated targeting using Google Display Ads to create a more automated approach.

Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses

Call-only ads Uploaded ads (Image & AMPHTML) Responsive Display ads Text ads In-stream video ads The correct answer is : Uploaded ads (Image & AMPHTML) Responsive Display ads The two main ad formats used by josephine in creating a standard display campaign are uploaded ads and responsive display ads.

What are two reasons a marketer might use Responsive Display Ads? (Choose two.)Select All Correct Responses

Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory. Cost-effective: Get more conversions at a similar cost-per-acquisition. Insight: Provides more robust industry data than other ad formats. Improved communication: Respond immediately to any website visitor query with an automated speech system or…

Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)Select All Correct Responses

Employment targeting allows you to serve your ads only to those people who work in a specified field. Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Location targeting allows your ads to be served only in the specific geographiclocations you choose. Occupancy targeting allows…

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign.Why would Alan choose “Build awareness” as his marketing objective?

To reach a broad audience for his scooters. To dynamically generate ads, based on an audience’s interest in scooters. To engage with audiences who previously bought his scooters. To reengage users who previously showed interest in his scooters. The correct answer is : To reach a broad audience for his…

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

Affinity Audiences In-Market audiences Custom Affinity audiences Demographic retargeting The correct answer is : In-Market audiences Robert manages his website to sell the sports items by using the In – Market Audience option to influence the potential customer.