Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

Display Discovery Video Local The correct answer is: Local Local campaigns help you drive important offline metrics — like store visits or in-store sales — by advertising on multiple platforms. Let Google Ads optimize how your ads appear on Search, Maps, Display, and YouTube to maximize your offline performance. Local campaign type can help Jacob… Continue reading Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time Depth of signals used and cross-analysis – Integrates a large variety of signals and considers new ones to evaluate user intent Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction Machine learning –… Continue reading Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

How can advertisers use shopping ads to grow sales?

By taking advantage of Google customer reviews and offering merchant promotions By selecting a specific location on the search results page for their ads to appear By choosing color schemes that match their website’s appearance and style By targeting shoppers by college degrees, employment positions, and leadership roles The correct answer is: By taking advantage… Continue reading How can advertisers use shopping ads to grow sales?

How does Google Display ads grow marketing results for advertisers?

How does Google Display ads grow marketing results for advertisers? It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences. It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites. It determines a user’s primary marketing objective and… Continue reading How does Google Display ads grow marketing results for advertisers?

Jasmine is the director of marketing for a chain of clothing stores. She has been given aset budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Jasmine is the director of marketing for a chain of clothing stores. She has been given aset budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign? Target impression share Maximize conversions Target return on ad spend (Target ROAS) Maximize clicks

Google Display lets advertisers choose between two main ad formats: responsivedisplay ads and uploaded image ads. Match the benefit of each ad type to the appropriate ad format option.

Google Display lets advertisers choose between two main ad formats: responsivedisplay ads and uploaded image ads. Match the benefit of each ad type to the appropriate ad format option. Responsive Display Ads — Efficiency (1) Uploaded image ads — Control (2)

Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?

Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users? In-Market audiences Demographic targeting Custom Affinity audiences Affinity audiences

Why should an advertiser consider using responsive display ads?

Why should an advertiser consider using responsive display ads? They offer unlimited placement across the web for a lower overall cost than other ad formats. They’ll automatically create ads from your images, videos, headlines, logos, and descriptions. They offer advertisers far greater control over where their finished ads display on websites. They help advertisers and… Continue reading Why should an advertiser consider using responsive display ads?